Mobile customer engagement is a major piece of the customer loyalty puzzle today and Clutch, a customer management and marketing analytics company, acquired intelligent mobile promotions platform Persio to add powerful new mobile marketing capabilities to the Clutch platform.
The transaction places Clutch squarely in a position to capture a larger share of the $32 billion marketing technology industry, as brands are increasingly looking to automate mobile solutions to deliver shipping notices, rewards, coupons, brand messages, and more.
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