Luke Russell

Hertz CEO Kathryn Marinello says 2017 “will take the brunt of the earnings impact with 2018 better positioned to reap the benefits” to execute against the company’s long-term strategy and a significant level of investment...Read More

Officials at Best Western Hotels & Resorts want to take the stress out of checked baggage fees for its loyal customers. Through May 15, under a new campaign called BW Baggage Bucks, Best Western is putting money back into travelers&rsquo...Read More

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work. Those sentiments were expressed by team members at Baesman Insights & Marketing in an article published in Loyalty360 in late February...Read More

Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than seven million products from more than 7,000 suppliers, has always been about developing, maintaining and...Read More

Lonnie Mayne created Red Shoes Living while serving as president of InMoment. What began as an internal initiative to define and give structure to the company’s culture morphed into a force of its own that could provide support for a...Read More

Three years ago, CVS officials took a bold and necessary step for them: They stopped selling tobacco products. Now, they want to create a re-imagined customer shopping experience. What are the company’s goals for the enhanced customer...Read More

Based in Los Angeles, Beyond Meat produces meat substitutes derived entirely from plant matter. The company’s products are available at grocery stores nationwide. Its most recent offering is The Beyond Burger, which it claims is the closest...Read More

Professional sports teams aren’t usually automatically connected to loyalty programs, but in the past decade, more engagement strategies and loyalty programs have been created in the sports world. Loyalty360 talked to Richard Schenker...Read More

Michael Marchand, global director, chief customer office−commercial, customer loyalty for Dell EMC, shared a quote from a Dell EMC customer on a recent visit to Boston. “People do business with people and with companies that have a...Read More

As the largest casino operator and among the largest hotel operators in North America, Caesars Entertainment has built an empire on customer experience. This CX has become a signature of Caesars properties, and the brand only continues to improve...Read More