Professional sports teams aren’t usually automatically connected to loyalty programs, but in the past decade, more engagement strategies and loyalty programs have been created in the sports world.
Loyalty360 talked to Richard Schenker, senior loyalty consulting director at Bond Brand Loyalty, about the evolving loyalty landscape among sports franchises, what they are doing well, and where they can improve upon from some best practices used by their retail counterparts.
We’ve written extensively about loyalty programs and....