Luke Russell

Headquartered in Overland Park, KS, Black & Veatch is a global company specializing in the design, engineering, and development of large infrastructure projects. These can range from large water and power plants to telecommunication and data...Read More

In the wake of Air Canada’s recent announcement that it will launch its own loyalty program in 2020, ending its commercial agreement with Aimia−which operates Aeroplan, Canada’s premier coalition loyalty program−Rob Daniel,...Read More

Upscale retailer Nordstrom seemingly presses all the right buttons, whether it relates to customer engagement, customer experience, or customer loyalty. But Nordstrom co-president Blake Nordstrom talked about the brand’s evolution during...Read More

Social media is so dominant in today’s world of restaurant industry advertising that it could possibly become restaurant advertising. And social media advertising’s impact works hand in hand with restaurant customer loyalty. A new...Read More

Founded in 1984, BJ’s Wholesale Club, the Westborough, MA-based membership-only warehouse store began as a sibling to discount retailer Zayre. A year earlier, two other major member-only warehouse clubs began, Sam’s Club and Costco...Read More

Making that relevant connection to a customer at the right time is a concept that loyalty marketers everywhere strive for each day. Location and environment are two pivotal pieces of the customer loyalty puzzle and extending the right offer that...Read More

Last September, online poker cardroom PokerStars (owned by Amaya Inc.) announced that it was designing a new rewards program. In a corporate blog, Séverin Rasset, director of poker innovation and operations at PokerStars, Amaya, wrote that our...Read More

With online banking options abundant today, customers have various choices connected to customer engagement and customer loyalty. But, as in-bank traffic fades nationally, so too, apparently, is customer loyalty to banks. The banking industry...Read More

Finding emotional connections with customers is the Holy Grail for loyalty marketers these days. Depending on the product, achieving this can be monumentally challenging. Take Safelite Auto Glass, for instance. Although Safelite doesn’t...Read More

BP officials always want to evolve and simplify their BP Driver Rewards loyalty program through customer feedback. Now, officials announced a new enhancement to their loyalty program that will lead to a more seamless, simple process. BP...Read More