In the wake of Air Canada’s recent announcement that it will launch its own loyalty program in 2020, ending its commercial agreement with Aimia−which operates Aeroplan, Canada’s premier coalition loyalty program−Rob Daniel, executive vice president, Bond Brand Loyalty, told Loyalty360 Aeroplan officials need to make sure they are more aligned with the drivers of consumer choice.
The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its frequent flyer ....