Luke Russell

Merkle Loyalty Solutions Group (formerly 500friends) recently released a comprehensive report titled, “The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands,” which was based on a global...Read More

Achieving that optimum culture balance goes a long way toward creating, enhancing, and sustaining a memorable customer experience. At Moe’s Southwest Grill, that optimum culture is present and plays a large role in the company’s brand...Read More

Imagine Experience founder and CEO Bill McCoy told Loyalty360 last month that personalizing the customer experience to meet the needs of consumers being engaged is what matters today. “Everyone wants to collect experiences and memories as...Read More

Azim Esmail, founder and CEO of RewardOps, believes that to effectively drive customer loyalty, brands need to collect, analyze, and act on massive data sets using a variety methods and sources. Automation, in particular, has made it possible to...Read More

Mark Parker, CEO of global icon Nike, learned three key customer-related themes that emerged during the company’s fiscal year. “As I reflect on the year and what the consumer is telling us, three insights stand out,” Parker said...Read More

What better day than today to look at a list of the most Patriotic brands in the U.S.? According to the 15th annual Brand Keys survey of American brands, believability and authenticity are the keys to emotional customer engagement. The more...Read More

Different brands hold different views on the customer journey and its impact on brand loyalty. At Hilton, the customer journey is the highest priority that touches every facet of the overall customer experience. While this year certainly has been...Read More

Monumental Sports and Entertainment is a conglomerate that owns three pro sports teams in Washington D.C. and one in Baltimore. It also owns the Verizon Center arena, manages another on the campus of George Mason University, with a third facility...Read More

Social media is an interesting topic among loyalty marketers. Some leverage it more heavily than others, and at Preferred Hotels, social media is high on the list of priorities for customer engagement.   “Social media is a great tool...Read More

Scott Hays, senior vice president, product marketing, Epicor Software Corporation, believes that the latest version of Epicor ERP−which extends manufacturing leadership with the launch of powerful cloud-based analytics and global electronic...Read More