Luke Russell

Loyalty360 held an in-depth interview recently with Keith Pearce, vice president of product marketing at Salesforce, to talk about the state of customer experience in the loyalty industry and how customers are changing.Can you talk a bit about...Read More

BJ’s Wholesale Club has a healthy and strong relationship with its loyal customers, but company officials always seek greater and enhanced customer engagement. They think they found that through a new partnership with celebrity chef Ellie...Read More

When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, Global Director of Business Intelligence at Snipp, to find out the latest trends that loyalty marketers should be aware of and incorporate into their...Read More

Making the weather a keen attraction for consumers might seem like a lofty goal, but that’s not the case, according to William McGarry, vice president of sales at AccuWeather. “Engagement with the weather is high because it impacts...Read More

Travelers in Latin America and the Caribbean may now enjoy more perks and rewards with the expansion of two loyalty programs–Enterprise Plus, through the Enterprise Rent-A-Car brand; and the award-winning Emerald Club, through the National...Read More

The shift to the connected consumer shows no signs of slowing down, and buying habits are transforming, according to the 2017 Walker Sands Future of Retail study. “Retail isn’t just about when customers are ready to buy anymore–...Read More

Three days ago, venerable retailer J.C. Penney unveiled a new loyalty program accompanied by fervent hopes of increased customer engagement and brand advocacy. For the 115-year-old retailer, the new JCPenney Rewards loyalty program marks a new...Read More

Jonathan Seabolt, head of sales and strategy for LoyaltyEdge, believes that with so much data available to loyalty marketers, they need to leverage it to their advantage and “wow” customers to heighten brand loyalty. Leveraging 20...Read More

AI has been a hot topic among loyalty marketers in recent years, and even more this year. Can AI transform and elevate a loyalty marketer’s approach to customer experience? A new study from Emarsys, conducted by Forrester Consulting...Read More

Employee engagement is a staggeringly high priority at the offices of WD-40. In the loyalty industry, solid employee engagement breeds customer engagement, which, in turn, breeders brand loyalty. Consider the following: More than 92 percent of...Read More