AI has been a hot topic among loyalty marketers in recent years, and even more this year.
Can AI transform and elevate a loyalty marketer’s approach to customer experience?
A new study from Emarsys, conducted by Forrester Consulting, examines Artificial Intelligence (AI) marketing readiness in the retail and e-commerce industries. The study, “Building Trust and Confidence: AI Marketing Readiness in Retail and e-Commerce,” sought to understand if there is still a gap between the readiness of AI marketing solutions to....