Luke Russell

During Tuesday’s Loyalty360 webinar titled, “Delivered: How Bond’s Handwritten Notes Drive Customer Loyalty,” presented by Bond, Matt White, director of sales for Bond, talked about the power of handwritten notes as they...Read More

The restaurant space is intensely competitive today, with brands seeking differentiation on all fronts. Boosting the customer experience in a definitive fashion can drive customer loyalty efforts.   Loyalty360 talked to Jon Siegal, vice...Read More

For the past three years, the San Francisco 49ers have offered fans a loyalty program called Faithful 49 presented by Esurance. The program has been successful, but team officials sought deeper fan engagement. Matt Crowell, senior manager of...Read More

Jennifer Metz is vice president of business development at LoyaltyEdge. Leveraging 20 years of American Express’ expertise and thought leadership in the rewards program business from the award-winning Membership Rewards program to its...Read More

Following a less than spectacular first quarter−when its stock tumbled to its largest one-day loss since 1999 after same-store sales dropped for the second consecutive quarter−Kroger, the largest U.S. supermarket chain by revenue and...Read More

DataCandy was named among ‘end-to-end loyalty solution example vendors addressing the broadest spectrum of loyalty-specific needs for small and midsize organizations’ in a new report released by Forrester Research titled, Vendor...Read More

Customer loyalty is leveraged in various ways by many different brands. At Rack Room Shoes, customer loyalty is used in a variety of ways to strengthen consumer relationships and to build brand loyalty.Aimia is Rack Room Shoes’ loyalty...Read More

According to Nielsen data, nearly 60 percent of grocery shoppers don’t fully understand nutrition facts on product packaging. Since recognizing ingredients ranks first among consumers in terms of what influences their decisions to purchase...Read More

Making emotional connections are more important than ever for brands to acquire and retain customer loyalty. But can handwritten notes resonate with customers and have a far-reaching impact in this day and age? Loyalty360 will host a webinar...Read More

There are numerous challenges surrounding the creation of measurable experiences that drive customer loyalty. Loyalty360 talked to Bruce Lilly, lead copywriter for The Draw Shop, to get his thoughts on this issue and many others tied to customer...Read More