There are numerous challenges surrounding the creation of measurable experiences that drive customer loyalty.
Loyalty360 talked to Bruce Lilly, lead copywriter for The Draw Shop, to get his thoughts on this issue and many others tied to customer loyalty.
What is the biggest challenge that your clients face today in creating measurable experiences to drive customer loyalty? How do you recommend they measure efficacy?
Lilly: The biggest challenge clients face today is, without a doubt, clarity of message. You need to make your....