Luke Russell

Frigidaire recently kicked off its brand relaunch with a major new marketing campaign, “Your House Rules,” which was developed to celebrate and champion the things that make every home unique. A national commercial featuring...Read More

Expanding the variety of rewards in a loyalty program is a surefire way to raise customer engagement levels. At Red Roof Inn, its successful RediCard loyalty program has gotten bigger and better. Guests can now use their RediCard points to not...Read More

Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-tune their loyalty programs with relevant rewards. Smartphones have certainly influenced the evolution of rewards and Loyalty360 spoke to Mark Fortuna, director...Read More

Competitive pressures to leverage customer data effectively continue to mount. Tools for accessing and using data are becoming more numerous, but loyalty marketers want to know how to create actionable insights that can help drive customer...Read More

Women’s clothing retailers has its roots in Duluth, MN, which date back more than 80 years. From Day 1, customers have been at the heart of maurices, according to an InMoment case study. “And the culture is contagious,” the...Read More

Officials at Seattle-based evo plan to survive during this era of Amazon and online shopping. One significant way evo plans to do that, and elevate its customer engagement initiatives, is through a partnership with Loge Co., an outdoor...Read More

Matt Thelen, head of strategy, insights & research at SendGrid, believes there is an emerging trend among the most sophisticated email marketers. SendGrid commissioned a study, Elevate Your Email Marketing With A Customized Approach, that was...Read More

The allure of global Internet entertainment certainly holds Netflix in good stead from a customer engagement standpoint. During the second quarter Netflix added 5.2 million subscribers, a record for that fiscal period. “Over the next five...Read More

Building on his experience in the floral industry, Tariq Farid launched Edible Arrangements in 1999. Today it is one of America’s top franchise companies. Mr. Farid, still the company’s CEO, tells Loyalty360 how it all came together. ...Read More

All brands want to be viewed as trustworthy. A new national survey from The Values Institute revealed its most trustworthy brands. Amazon is America’s most trustworthy brand following by Marriott, Microsoft, Hilton, and Southwest Airlines...Read More