Luke Russell

Wells Fargo officials listened to their customers in an effort to display flexibility in a new credit card loyalty program. Wells Fargo introduced Go FarTM Rewards, which goes beyond traditional credit card rewards programs, offers...Read More

Customer engagement has become a moving target in recent years, with channels of communication rising and falling in popularity seemingly every day. One channel that has seemed to stand the test of time has been email. Given the natural evolution...Read More

Market research firm Forrester has recognized top companies in data management in its latest report, “The Forrester Wave: Master Data Management, Q1 2016,” which showcases organizations that have demonstrated excellence in data...Read More

The differentiator for many brands today, including companies like Ford that sells automobiles, is a memorable customer experience, tailored by personalization and relevancy. Making that customer experience memorable and one that prompts a...Read More

The battle for brand loyalty is prevalent in nearly every industry, but perhaps nowhere moreso than in hospitality. Hotels are constantly looking for any opportunity to engage with customers, and these solutions often manifest as competing loyalty...Read More

Creating practical customer engagement habits that benefit both business owners and their employees usually helps lead to long-term brand loyalty. Pamela Herrmann and Patty Dominguez cofounded CREATE Buzz (www.createbuzznow.com), an online...Read More

Forging deeper emotional connections to customers is a strategic imperative at New York & Company. But, understanding how a customer experiences the brand via all channels presents an opportunity for the company to gain even deeper and...Read More

Competition in the airline industry has prompted American Airlines to accelerate and focus on superb customer experiences. Loyalty360 caught up with Fern Fernandez, Vice President of Global Marketing at American Airlines, and talked about what...Read More

Williams-Sonoma CEO Laura Alber is confident about her company and its ability to grow substantially, while attracting more customers and drawing more brand loyalty. During the company’s March 16 fourth quarter earnings call, Alber...Read More

Staples has decided to take a new approach to customer engagement with its business-to-business (B2B) division. It rebranded its B2B division Staples Business Advantage. “With more than 20 years of experience serving and fulfilling the...Read More