Luke Russell

It’s always interesting for brands to hear what other brands are doing or thinking about the state of marketing, customer loyalty, customer engagement, technologies being used to reach certain goals, and the attendant challenges. Loyalty360...Read More

Emotional connections are the ultimate goals for any successful brand that seeks long-term customer loyalty. Having a corporate culture steeped in storied history and tradition, along with an unwavering pledge toward customers and employees...Read More

Earlier this week, we looked at Wyndham Rewards’ big win in the U.S. News & World Report’s hospitality category, a victory that had eluded the program a year ago and is its first since the program’s revamp last May.  ...Read More

One year ago when U.S. News & World Report released its 2015-16 list of top Hotel Rewards loyalty programs, Wyndham Rewards garnered the runnerup spot behind Marriott Rewards. At the time, officials at U.S. News & World Report labeled the...Read More

Shopper marketing has undergone a metamorphosis since the advent of digital marketing, evolving into an omnichannel approach designed to reach shoppers at all touch points, according to new research from The Association of National Advertisers...Read More

For brands that launch loyalty programs, it’s always very interesting for them to see the early results, receive and leverage customer feedback, make modifications, and to gauge future success. Brands that plan to launch a loyalty program...Read More

Officials at Avis Budget Group are always looking for more ways to engage with its customers, extending brand loyalty at every turn. Since Avis began piloting Avis Now in late 2015, the response has been significant.Loyalty360 caught up with Jeff...Read More

One of the main reasons that Hilton remains on technology’s cutting edge is the way it illustrates customer loyalty to its guests. Hilton’s Digital Key technology recently celebrated its one-year anniversary and, during that time, it...Read More

Combining your first cup of coffee and your morning commute is a key part of the day for millions of Americans, and it’s something that two companies−Starbucks and ride-sharing service Lyft−hope to capitalize on through its...Read More

We hear it so often in the loyalty industry that “there is no one size fits all” solution. Creating and retaining customer loyalty is the ultimate goal of every brand, but different marketers have different needs.Loyalty360 caught up...Read More