Shopper marketing has undergone a metamorphosis since the advent of digital marketing, evolving into an omnichannel approach designed to reach shoppers at all touch points, according to new research from The Association of National Advertisers (ANA), conducted in partnership with market research firm GfK.
What’s more, this metamorphosis will have a direct impact on customer engagement and customer loyalty.
Loyalty360 caught up with Mike Kaufman, Senior Vice President, Brand Activation, ANA, to find out more about this....