Luke Russell

“Deliver the Epic Finish” is a singular mission that means so much to so many at The Finish Line. It permeates the entire company and instills critical employee engagement, as well as astonishing customer engagement, customer...Read More

What exactly do customers want when it comes to credit card rewards? What will attract customers that will enhance engagement and brand loyalty levels?Ally Bank officials believe they have the answer: Cash. According to a recent Ally Bank survey,...Read More

Consider that digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year, which is up from 14 cents of every dollar spent in 2013, according to Deloitte...Read More

In today’s market, few industries are changing rapidly or drastically as travel. While some travel agencies have been done in by the ease of independent booking brought about by mobile apps and online bookers like Hotels.com, Carlson...Read More

Global Hotel Alliance is always in tune with its loyalty marketing efforts, from its loyalty program to its laser customer-centric approach, and to leveraging insights from its Voice of the Customer program. Kristi Gole, Director of Loyalty...Read More

NCR Corp. officials know a little something about magnifying customer loyalty. Its latest partnership is with Rutter’s Farm Stores, which traces its roots back 269 years to 1747, making it the oldest vertically-integrated food company in...Read More

Co-creation, which is a design methodology that directly engages the consumer in finding their desired experience with a particular brand, is vitally important to elevate and enhance the overall customer experience. Customer co-creation allows a...Read More

Customer experience is seen as such a critical differentiator for loyalty marketers today, but has CX worsened in the past two years? That is a question addressed in a new study from BoldChat by LogMeIn and Ovum. According to the study...Read More

For Mike Belcher, Vice President of Media and Consumer Engagement at T-Mobile, the concept of T-Mobile Tuesdays−which launched June 7−turns the idea of a loyalty program upside down. “Most corporations say ‘thank you&rsquo...Read More

Digital is moving so fast these days, especially as mobile seems to gain more momentum with each passing hour. Digital customer engagement today seems an imperative for brands seeking to stay at the head of the customer loyalty pack. L2 released...Read More