Consider that digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year, which is up from 14 cents of every dollar spent in 2013, according to Deloitte’s latest study, “The New Digital Divide: The Future of Digital Influence in Retail.”
Deloitte’s fourth annual study explores the growing gap between the digital experiences that brick-and-mortar retailers deliver to customers and the experiences their customers actually....