Every year brings new evolution as marketers and data sifters work to refine the formulas that will give brands the best solutions for exposure, engagement and conversion. And this year is no exception.As we head into 2015, insights remain top of...Read More

Whether online or in-store, consumers have so many choices nowadays, brands have to work much harder to gain and keep their interest long enough to make it to the point of purchase, with short attention spans and the quest for a better deal...Read More

You know that look kids give their parents when they co-opt their slang, trying to close the generation gap and appear hip? That’s how Millennials feel when you try to shove down their throats how well you know them.As a demographic, the...Read More

Social media is great for starting and engaging in conversations, or listening in to find out what everyone else is talking about. And while every marketer worth his or her salt is now active on social media, it’s digital marketers in...Read More

There are many factors to consider when working to increase brand awareness and break through to the right demographic – nowadays more than ever. A one-size-fits-all approach is not likely to work, and for obvious reasons.A single 20...Read More

PunchTab and Leadtail recently collaborated to analyze the activities of digital marketers on Twitter to see (among other things) how they describe themselves, what hashtags they use, and which people and publications they read and share the most....Read More

Does your organization seek to reach digital marketers? If you answered “yes,” then have a look at the latest Social Insights report from Leadtail and PunchTab: “How Digital Marketers Engage on Twitter”Why is this...Read More

Businesses should view online interaction with their customers as one of the greatest marketing opportunities in recent memory. Where once businesses had to rely on intuition or limited transaction data that took months to analyze, they now have a...Read More

Back in December, we talked about the gap in omni-channel retail customer service. In this roundup, we hand picked posts from other marketers to help paint a picture of how brands and shoppers are negotiating the omni-channel landscape so far...Read More

It’s the third week of January, and if you’re already struggling to stay away from the fridge and stick with that “get fit” New Year’s Resolution, you’re not alone. You may, however, be surprised at who’s...Read More

Get the latest headlines and news in gamification for 2014! Check out popular campaigns, videos, and new programs surrounding keeping new years resolutions, how to avoid cheaters/scammers of your gamification program, how game play can transfer...Read More

What’s next in the realm of Facebook, Twitter, Google+, and social business? See if you agree with expert opinions from this article by Kristin Burnham of Information Week:From social media faux pas to a...Read More