In an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solution lies not just in better content, but in a more engaging medium altogether. "We're all in a video world. We're all on TikTok and YouTube and Netflix, and that's what we're used to consuming."
Founded in 2019, Blings is a technology company helping brands deliver personalized customer communications replacing static emails and generic SMS with real-time, dynamic video. At the core of this transformation is the company’s patented MP5 video format, which allows personalized videos to be rendered directly on the end user's device.
"What differentiates us? All of the personalized video technologies out there create MP4s," Peterseil explains. "If you want a million videos, you need to render each one, which is costly, prone to data leaks, and not in real time. We figured out how to render on the end user's device with no scale limitation."
A Personal Journey to Personalization
Peterseil’s path to Blings reflects a blend of entrepreneurial hustle, psychological insight, and technical innovation. Born and raised in Jerusalem as one of nine children, playing semiprofessional basketball, he learned early how to work as part of a team. After studying psychology and earning an MBA, he ventured into ad tech, consulting, and venture capital before co-founding Blings with his childhood friend Yonatan Schreiber. Their complementary skill sets, his in go-to-market strategies, his partner's in front end video rendering, became the foundation of a new kind of personalized engagement.
Transforming Loyalty Communications
Blings serves a wide range of industries, including QSR, financial services, retail, live entertainment, and professional sports. "We cater to some of the biggest brands in the world. McDonald's, which also invested in us, Mercedes, Live Nation, the Cleveland Cavaliers, and many others," says Peterseil.
Whether it's a welcome message, a points redemption prompt, a dormant user reactivation, or a loyalty tier notification, Blings enables brands to deliver highly targeted, video-based messages throughout the customer journey.
"Personalization shouldn't only be about the tokens. It should also be about the medium itself," he says.
Success Stories: McDonald’s, Live Nation, and the Cavs
Blings’ impact is measurable. McDonald’s, for instance, deployed a campaign featuring personalized videos that showed customers their previously purchased products, current points balance, and redemption options. The result? "We helped them increase sales by 4.2x," Peterseil shares. McDonalds deployed over 35 videos up to date.
Live Nation leveraged Blings to improve engagement for its VIP programs. "We helped decrease the no-show rate by 20%, and the average watch time for the videos was over 90 seconds. That's incredible engagement."
For the Cleveland Cavaliers, Blings created a video campaign modeled after Spotify Wrapped, summarizing each fan's season stats and enabling them to share personalized highlight reels. "That was super, super viral, with an astonishing 53% share rate" says Peterseil. "Every single user gets their own data in real time. We don't pre-create anything."
Gamification and Engagement
"The future is a lot about gamification," Peterseil states.
Blings' platform isn’t just about presenting information; it’s about driving interaction. Calls to action within videos range from redemptions to purchases and can even be tied to real-time events. "We use interactivity for engagement. How do you get people to click, to really connect with the brand?"
A New Kind of Platform
To simplify the creation of these dynamic experiences, Blings is launching a self-serve platform. "Think of it as if Adobe After Effects and Canva had a baby," Peterseil jokes. Designed for enterprise marketers, the platform allows teams to use pre-approved brand assets to create video templates without needing to know animation or editing.
"This didn’t exist before," he says. "A CRM or email manager can go in, generate templates, and launch personalized campaigns on their own."
The Metrics That Matter
Peterseil urges brands to focus on two critical moments in the loyalty lifecycle: activation and churn prevention.
"You work so hard on acquisition, but then you need to get the activation. And if someone isn’t engaged after 90 days, you're likely to lose them. Focus on the beginning and the end."
Infrastructure First
Despite the cutting-edge nature of Blings' technology, Peterseil emphasizes that the basics still matter.
"It’s really important that you have some kind of infrastructure. You'd be surprised how many companies don't know what their data is doing," he notes. "Make sure you have the data, and then you can actually monetize it."
With Blings, brands can pull data from any system via API or CRM tokens and transform it into personalized video content with minimal friction and without being exposed to it.
Looking Ahead: AI and Real-Time Optimization
"We're using AI in a lot of capacities," Peterseil reveals. "Our algorithm can generate multiple variations of a video and optimize it based on performance. One color or message may convert better for one segment, and we dynamically adjust based on that."
This real-time testing and optimization will power the next wave of data-driven creative. "It's about using data in real time," he adds. "That's definitely what we're focused on in 2025."
Final Thoughts
In a market saturated with static loyalty campaigns, Blings offers a breakthrough approach: personalized, real-time video experiences that engage, activate, and retain. As brands look to differentiate, the opportunity is clear.
"People just want to feel heard and seen," Peterseil says. "If you do that, if you truly engage people, you'll win their loyalty."
Blings isn't just rewriting the rules of customer communication, it's creating new avenues for what loyalty can feel like.