Listening Drives Loyalty for Sling Customers—and the Cutting of Cable Cords

  • June 18 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

One of the largest segments in the paid television industry isn’t new subscribers or binge watchers, but a group that has picked up the nickname “cord cutters.” They’re the dissatisfied, frustrated consumers who are...Read More

What We're Hearing - Scott's Cheap Flights

  • June 15 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Welcome to What We’re Hearing, our Loyalty360 podcast in which we talk about customer experience and customer loyalty with some of the country’s best-known brands. Today we’re talking with Scott Keyes, founder of Scott’s...Read More

B2B Semi-Conductor Manufacturer Cavium Built an Education-Based Rewards Program That Drives Loyalty

  • June 14 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

For a B2B company like Cavium, which manufactures semi-conductors and often doesn’t even know who its end users are, it’s hard to build loyalty. Most users, in fact, don’t even know or car whose semi-conductors are inside the...Read More

Going Fee Free Becomes a Great Building Block for Loyalty at Barclaycard

  • June 13 2018
  • Resource: In-Depth Exclusive
  • Skip Tate, Loyalty360

Credit card customers hate fees. In fact, they hate fees so much that research has shown that they even hate the word “fees.” Late fees. Foreign transaction fees. Processing fees. Each little fee is like getting stung, and excessive...Read More

The Future of Business is a 300-Year Marathon for Sprint

  • June 12 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Like the chairman of most businesses, Masayoshi Son has a business plan that provides the pivotal direction and vision to steer his company into the future. But the chairman of tech giant SoftBank isn’t satisfied with a three-year plan or...Read More

At Sunglass Hut, the Future’s So Bright Everyone Needs Shades

  • June 11 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Sunglass Hut began as a small kiosk inside Dadeland Mall in Miami back in 1971, offering basic shades to protect people’s eyes from the bright Florida sunshine. Today, the retailer, which is part of the retail giant Luxottica, is the country...Read More

[Podcast] What We're Hearing - Orvis

  • June 08 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Anyone who’s an outdoor enthusiast is familiar with the name Orvis. The Vermont-based company is one of the world’s most recognizable brands for fly fishing, hunting, outdoor gear and clothing.   Today we’re speaking with...Read More

For Canadian Banking Giant CIBC, Customer Experience is No Longer An Afterthought

  • June 07 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The change began not as a torrent, but a trickle.   For the past few years, CIBC, the Canadian Imperial Bank of Commerce, has undergone a transformation of sorts. Slowly it has moved to a business mode where the customer experience and...Read More

For Peapod, Which Began Home Delivery of Groceries in 1989, Loyalty Begins with Longevity

  • June 06 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

While ordering groceries online is one of the fastest growing trends today, Maureen Valassori was way out ahead of the curve. The Glencoe, Ill., resident began ordering her groceries online in a bygone era—1989. It was a time when content...Read More

For T-Mobile Parent Company Deutsche Telekom, the Future Can Be Seen in the Eyes of Teenagers

  • June 05 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Teenagers. Ask them a question and what’s the typical response? A sigh followed by a shrug or maybe a mumble. They aren’t the most sharing of creatures—unless you ask them about something they’re really into, like their...Read More

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