Wyndham Hotel Group has launched an innovative new loyalty program that just may succeed where so many others have failed. The global loyalty program is called Wyndham Rewards® and it is revolutionary in its simplicity.
For years, customers have grown weary of complicated and capricious hotel loyalty programs that have made it difficult to earn rewards, routinely degraded points, come littered with blackout dates, or all of the above. But by avoiding these frustrating industry habits, Wyndham Rewards proves that it truly believes guests deserve more respect and appreciation.
“If you look at the majority of loyalty programs today, there’s a growing trend of point devaluation and over complication," Noah Brodsky, Wyndham VP of Worldwide Loyalty and Engagement, told Loyalty360. “Wyndham Rewards sets a new standard across the industry by bucking that trend and offering a flat, free night redemption rate that makes it easy for members to earn points and redeem them for what they want most: a free night.”
Touted as the very first major loyalty program of its kind, Wyndham Rewards features no blackout dates and points can be redeemed at any Wyndham hotel property in the world. Since Wyndham oversees several brands including Days Inn, Super 8, and many more, guests can now, for example, routinely collect points from various cost-efficient locations and then easily trade them for free upscale stays at a luxury hotel such as the Wyndham Grand.
But no matter how guests may decide to use their rewards, every point will always hold equal value everywhere.
“Our new program is simple to understand, easy to use and dollar-for-dollar, lets members earn more and redeem for less than any other program in the industry,” Brodsky added. “As the first program of its scale to offer a flat redemption rate, Wyndham Rewards lets members earn a free night at any of over 7,500 hotels globally for just 15,000 points, while every qualified stay earns a minimum of 1,000 points. No other program can say that, and we think it’s a game changer for the space.”
For a limited time, Wyndham Rewards is also offering 45,000 bonus points and a re-occurring annual anniversary gift of 15,000 points when someone registers with a Visa Signature card.
In celebration of the program’s launch, Wyndham Rewards is also rolling out a massive integrated umbrella advertising campaign that will air across television channels, cable networks, radio stations, digital video content providers, and social media outlets.
The product of an all-star team that includes director Mike Maguire of MJZ, renowned costume designer Mr. Gammon, and celebrated photographers Jill Greenberg and Todd Selby, the $100 million dollar campaign will star “Game of Thrones” actor Kristofer Hivju as the “Wyndham Rewards Wyzard.” Through a series of creative episodes, the Wyzard will periodically appear though a puff of blue smoke to playfully reward guests who embark on various travel related adventures.
“We are thrilled to launch a marketing campaign that uses a fun, whimsical approach to show how simple and easy it is for members to earn and redeem the rewards they deserve across our portfolio of iconic brands,” says Josh Lesnick, Wyndham Executive VP and CMO. “We are transforming the landscape of loyalty and launching the richest program in the industry, rewarding our members with what they want most – a free night.”