Driving on the ground can now score you points in the sky.
Recently General Motors’ Cadillac brand and American Airlines unveiled a partnership to benefit American Airlines frequent fliers. The new union will let flight passengers earn free terminal transfers and even miles for customers who own or test-drive Cadillac cars. In addition, the partnership will plant Cadillac models on display in American Airlines’ terminals.
Uwe Ellinghouse, Cadillac’s global Chief Marketing Officer, is hoping to bring further exposure to....