Customer loyalty can be a delicate commodity to manage, and one company is counting on that loyalty to provide profitability. Communication application WhatsApp made a monumental change yesterday, announcing that the app is shedding its annual subscription fee and operating on an unprecedented form of ad revenue. The change is being rolled out over the next several weeks, according to the company, and replaces the previous plan of charging one dollar after a year of using the app.
In the app’s previous revenue plan, users were able....