In the name of good customer service, United Airlines decided to return to its roots by relaunching its iconic “Fly the Friendly Skies" tagline, which has been re-interpreted for today’s travelers. The famous tagline had not been used since 1996.
The new brand campaign is based on feedback from customers that “user-friendly” today means the combination of service, technology, and product enhancements. United has designed its investments in its global route network, new aircraft, onboard features, customer service....