More UK consumers (72%) than Europeans (61%) say loyalty schemes - marketing programmes that reward members with purchase incentives - are prevalent where they shop. But proportionally fewer of these UK consumers say they are more likely to visit those retailers (68% versus 72%) - according to a new study by Nielsen.
The survey also revealed that savvy UK shoppers are somewhat fickle when it comes to loyalty schemes, with 50% stating that they are willing to discard or not join a scheme if the benefits are not strong....