In early 1990, convenience store owner Dan Willie and his business partner Pat Lewis met with a few other employees late one evening at the Oasis Stop ’N Go on Blue Lakes Boulevard in Twin Falls.
The group, consisting of a few managers and sales people, were about to launch an entirely new customer loyalty program, which they hoped would make Oasis convenience stores more competitive.
“We were flying by the seat of our pants,” said Willie about the program that later became known as Kick Back. “It was uncharted ....