Ted Rubin of e.l.f. (Eyes, Lips, Face) Cosmetics Tells How to Turn Social Media into Sales Now. Join us for a Free Zuberance Webinar on January 27
Menlo Park, CA (PRWEB) January 13, 2010—Ted Rubin, the Chief Marketing Officer of e.l.f. (Eyes, Lips, Face), a revolutionary new beauty company, will be the special guest at a free, interactive webinar on Wednesday, January 27 at 2 PM EST/11 AM PST hosted by Zuberance, the leading Word of Mouth company that delivers sales now. Register today
Rubin has created and implemented a highly successful social media strategy that is enabling e.l.f. to cost-effectively boost awareness, demand, and sales. Leveraging real-world experiences from e.l.f., plus examples from companies in other industries, webinar attendees will learn:
- How to identify and engage Brand Advocates
- How to mobilize Advocates to boost awareness and sales
- How to measure ROI from Word of Mouth and social media campaigns
About Zuberance
Zuberance is an award-winning Word of Mouth company and a leader in the social media age. Zuberance’s ground-breaking Word of Mouth marketing platform and expertise makes it easy for companies to identify their Advocates; mobilize them to boost qualified leads, traffic, and sales; and track results in real-time. Zuberance customers include major brands plus growing companies across multiple industries and verticals. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. Zuberance is a member of the Word of Mouth Marketing Association.
About EyesLipsFace
EyesLipsFace (e.l.f.) was created in the belief that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers, and every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget… e.l.f calls it “Affordable Luxury,” enabling women to spoil themselves without going broke.
EyesLipsFace.com considers itself not only an e-tailer, but a pioneer of social commerce… a beauty and trendsetting destination site with approximately ten to twelve million page views a month, several hundred thousand monthly visitors and over two million members, and Rubin believes the key to continued success is identifying with the customer. Rubin is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.”