Brands are coming to understand that more and more people want to be rewarded for their customer loyalty. The age of social networks and digital connectivity has given rise to a new breed of empowered consumers that are increasingly demanding more emotionally satisfying customer experiences. And as these expectations continue to change and rise dramatically, it is the brand’s job to keep up.
This is now true for small and large companies alike. Winning customer loyalty requires proactive participation from both independent corner....