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- New Paper from Allegiance, Inc. Shows How Technology Can Be Used to     Uncover Insights from Freeform Customer Comments - SALT LAKE CITY—Consumers generate an incredible amount of online content about brands     by posting comments that are publicly available to everyone. Most     compelling, these comments are not being said to the companies     themselves, but to the world at large. A new white paper from Allegiance titled “How Text Analytics Changes Everything&rdquo....

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