Tesco is to divide its customers into rich and poor by using Clubcard data to personalise its website to display items geared towards your wealth.
Upmarket shoppers who click onto the retailer’s new home page will be tempted by smoked salmon and an array of sumptuous fine food.
Hard-up shoppers will be presented with tins of baked beans and Tesco’s Value promotions.
For years Britain’s biggest grocer has been able to chart the spending habits of regular shoppers using its loyalty card and now it is using some of....