This year’s Imperatives for Customer Loyalty study finds three-quarters (77%) of British consumers are members of one or more loyalty schemes. Among these members, seven in ten (69%) are satisfied with their schemes and only one in 20 are dissatisfied.
When asked in more detail about why they were satisfied, members of loyalty schemes in Britain comment that ‘points’ (and, more specifically, being able to use points in lieu of cash) were the main reason for satisfaction (35%), with ‘discounts’ (25%) and &lsquo....