New Findings From Pontiflex Also Highlight Strong Consumer Preference for In-App Mobile Advertising
BROOKLYN, NY—(January 27, 2011) - According to a new survey conducted online by Harris Interactive on behalf of Pontiflex in December 2010, 47 percent of mobile app users say they click/tap on mobile ads more often by mistake than they do on purpose. Given that mobile advertising models typically charge advertisers for clicks, the survey findings indicate that a large portion of mobile ad dollars are wasted. In a....