Kellogg’s Family Rewards loyalty program launched in 2012. According to Mark Staples, Associate Director - Kellogg's Family Rewards Loyalty / Kellogg Company, that program “laid the foundation for what the program should be and would be. We’re a CPG company looking for a way to differentiate ourself.”
Fast forward to 2015 and a revamped technology-driven Kellogg’s Family Rewards (KFR) loyalty program, which launched in June.
Staples and Atul Sabharwal, Co-founder, CEO - Snipp Interactive....