In 2010, restaurant goers signficantly increased the amounts of food and drink they purchased when incentivized through gift cards, comp cards, and loyalty programs, according to a 2-year analysis of consumer promotions conducted at 50 New England restaurants.
The analysis, based on data collected by CaptureCode of Waltham, Mass., showed a 21 percent uptick in the amount of product upsell as a result of consumer promotions run in 2009 and 2010. Moreover, the CaptureCode analysis shows an astonishing 85 percent surge in....