Among established brands of the world, few have experienced a figurative brand loyalty bludgeoning as crippling as Sony Pictures Entertainment has in the wake of the Nov. 24 data hack. While a torrent of celebrity emails and information occupies headlines surrounding the hack, a more significant result could be consumers' collective grip on Sony products. As the international corporation works to bail water from its leaking ship, it must also aim to sail onward.
"This kind of cleanup, just trying to contain this kind of....