If you think video games are only for kids, then you’ve never experienced the cathartic sound of candy being crushed with a merciless a swipe of the finger. Gamification has found its way not only into “grown-ups’” customer experience on mobile phones, but also into modern casino gambling as an integral CRM strategy. As the gaming industry continues to follow suit, the line between “casino” and “arcade” becomes all the more hazy.
GTECH, an international leading manufacturer in gamified....