In Western Europe, transportation is key and utilizing multiple modes of transit has always been a staple of European travel. Over the past year, Hertz Rent-a-Car has taken customer experience to a new level, expanding brand loyalty through the addition of 80 new urban branches in the European continent.
Today’s empowered consumer wants more options in the customer experience, and Hertz looks to provide it. In the wake of rising consumer demand, the world’s top general use car rental company has opened the doors of branches in major cities such as Madrid, Athens, Oslo, and Stockholm over the past year. What’s more, this expansion parallels similar growth at airports across Europe to meet heightened travel needs and evolving travel habits.
“The nature of travel is changing with people increasingly making impromptu journeys using multiple modes of transport,” Michel Taride, Group President, Hertz International, said in a release.
With greater ease comes greater opportunity, and the Hertz expansion highlights how travelers are able to go on more spur-of-the-moment trips with an increase in travel options – whether they go by car, train, or airplane.
“We are adapting by expanding across Europe, giving customers more choices and greater access to vehicles where it is most convenient,” Taride added. “Madrid’s Puerta de Atocha location, one of our newest branches, is a prime example as it offers passengers the freedom to rent cars as soon as they get off the train, in the heart of one of Europe’s most inspiring cities.”
For Hertz, fantastic customer experience in travel is all about ease and convenience. In Spain’s bustling capital, Madrid, the 
Atocha railway station welcomes 36 million travelers annually. By strategically placing a rental location within the station’s complex, Hertz provides an amazing customer experience to travelers, who are able to smoothly continue their journey on the road after stepping off of the train. The location also serves a dual purpose, providing quick and easy rental access to the city’s 3.2 million citizens. Finally, the Puerta de Atocha branch offers Hertz Gold Service, which gives priority vehicle returns to members of the Gold Plus Rewards loyalty program.