Just one year after Virgin Australia allowed members of the Velocity Frequent Flyer program to pick up some bonus points if they travel with pets, the airline has now sold more than one third of the $960 million loyalty program.
Virgin Australia took this action amid a huge annual financial loss.
The airline will also look to cut costs by $1 billion over the next three years, after falling to an annual net loss of $355.6 million, which is more than triples the previous year’s loss.
Velocity Frequent Flyer CEO Neil Thompson....