Customer engagement is quickly becoming one of the cornerstones of any marking campaign. But to successfully engage customers and build brand loyalty, marketers must first somehow get their message in front of an audience. Traditional media outlets still exist but, increasingly, more and more eyes are turning to what is becoming the biggest and brightest stage of all - Social media. And Engagement Labs offers marketers a way to see how they stack up with other brands.
The growing interaction between brands and consumers on social media provides the foundation for eValue™ Analytics, a standard global social media scoring system patented by Engagement Labs. Using over 300 metrics that cover customer engagement, impact, and responsiveness, eValue™ provides a social media benchmark score that can compare over 75,000 different brands.
Based on these metrics, eValue™ has recently named Audi Deutschland as the number one German brand on social media. Audi’s 2014 scores through sites such as Twitter and Facebook displayed the brand’s significant adeptness with building social media momentum by delivering engaging, relevant, and timely content that continually resonated with consumers.
Also, Audi was not the only brand in its category to rank high. BMW Deutschland and Ford Deutschland also faired well.
"In Germany, the Automobile category is a leading industry that has excelled in using social media,” said Bryan Segal CEO of Engagement Labs. “Their ability to extend brand awareness, execute impactful content creation that resonates with their audiences and build excellent trust with their consumers is unparalleled. This data shows that although Advertising Brands are different, there are some definite winning strategies that world leading Brands are taking to connect with their consumers on social media."
Traditional advertising is still one way to reach prospective consumers, but it is no longer the only consideration for advertisers. The cumulative snowball effect social media has produced with consumer engagement is not expected to slow down any time soon. In fact, 2015 is protected to be the most significant year for the growth and expansion of many social media platforms.
Social media allows for uniquely personal customer experiences, interactions, and connections, and content that excels in these areas will do well 
with the growing audiences on social media.
"The top ranking brands have all recognized that engagement is a key component to performing well on social networks. Content that generates activity travels across communities and carries the brand message further, often with individual consumers adding flavor with their own personal messages." added Eli Singer, CMO of Engagement Labs.
After Audi Deutschland, other top ranking German brands included DefShop, SWAROVSKI, Fressnapf Deutschland, HARIBO Deutschland, Allianz Deutschland, LG Electronics, and NIVEA.