As more consumers go digital, so too are marketers seeking ways to incorporate innovative technologies to increase customer engagement. But since customer engagement technologies and digital channels are evolving so quickly, brands are increasingly relying on assistance from outside agencies that can help them navigate a complex and dynamic technological landscape.
Snipp Interactive Inc. is one such agency, and it has just announced plans to bring its array of innovative retail, marketing, promotional, and loyalty-based customer engagement solutions to the United Kingdom.
And, in addition to its European expansion, Snipp has also announced a new partnership with Filmology, a customer engagement and film promotions service that helps brands drive fun and imaginative marketing campaigns through the magic of cinema.
This new partnership between Snipp and Filmology will see the launch of a national receipt-based promotion, which will allow customers to scan copies of their receipts to earn rewards. This first promotion will be developed for Currys PC World, a British home electronics and household appliances retailer.
Such receipt-based customer engagement initiatives not only incentivize consumers with rewards and special offers, they also provide brands with volumes of valuable customer data.
"Receipt-based programs give brands huge flexibility for creating promotions that don't have the cost, timing and configuration limitations of on-pack programs,” said Adam Doran, Snipp’s UK Managing Director. “In addition, the brand gets access to detailed data about the participating consumers such as where they shopped, what else they bought, how much they spent and even what other brands they purchased. With the relentless growth of own-label products, receipt promotions gives brands an opportunity to approach retailers with a promotion that drives sales of their brand alongside supermarket own-label products. The possibilities are endless.”
Snipp is hopeful that its partnership with Filmology, and initial plunge into the UK market, is only the beginning. It is currently seeking to launch numerous receipt-based initiatives with additional clients.
"The consumer adoption of these programs has now reached a tipping point,” said David Hargreaves, Snipp’s Chief Client Officer. “We are experiencing huge interest from brands and retailers who see the opportunity to run promotions and loyalty programs with Snipp that either replaces on-pack codes or that uses a combination of EPOS and receipt for purchase validation."