Reza Soudagar, SAP Customer Engagement Evangelist, is excited about the company’s SAP hybris Marketing Solution because it enables real-time contextual marketing that leads to more effective customer engagement.
The hybris Marketing suite engages customers, delights them, and cultivates brand relationships by marketing to an audience of one. What’s more, it allows marketers to develop a deeper understanding of customers; to know what they have done, what they may do, and most importantly what they are doing now. As a result....