Apple Pay Transforms Mobile Transactions and Customer Engagement Across the UK

Apple Pay enhances Customer EngagementThe latest enhancements to digital and mobile customer engagement payments are coming to the UK later this year. Apple has officially announced that Apple Pay, in conjunction with MasterCard, would soon bring an unparalleled level of convenience and security to customers all across the region.

Apple Pay will allow for a “seamless” customer experience for individuals and businesses making a wide range of payments wherever and however they want. MasterCard is playing a pivotal role in this new initiative by providing the foundation on which the entire system is built. Customers that complete transactions using Apple Pay through an iPhone or Apple Watch will be guaranteed the same level of service that MasterCard has always offered.

“Apple Pay, combined with MasterCard’s digital payments technology, gives consumers a simple, convenient and secure way to shop,” said Mark Barnett, President of MasterCard UK & Ireland. “MasterCard was first in the world to offer contactless and mobile payment solutions, and Britons have rapidly adopted tap and pay behavior. In the UK, we make more than 10 contactless payments every second, and on Transport for London alone, commuters tap to pay over one million times a day. With this clear shift in payment preference so strongly embedded, we are excited that MasterCard cardholders will soon be able to make payments from some of their Apple devices, knowing that every purchase is secure and offers all the same guarantees and benefits they’ve come to expect from using their MasterCard.”Apple Pay transforms Customer Engagement

In order to use Apple Pay, customers only need to authenticate their Apple device using Touch ID and the hold it near a contactless terminal in any participating retailer. Apple Pay also launched a corresponding app, which can complete additional transactions by authenticating payments with a passcode or even a fingerprint.

Following through on its promise to deliver a convenient customer experience, Apple Pay does not require users to enter any credit card information while making a purchase. They can simply scan and go.

Security and privacy is guaranteed because Apple does not store credit or debit card numbers on the actual device. After members sign up for the service, a unique Device Account Number is encrypted on the phone in place of the actual account number.

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