A three-year customer plan covering everything from marketing to general merchandising buying briefs and in-store demonstrations has just been signed off. Previously, plans would not extend beyond 12 months.
Sarah Warby, Sainsbury’s marketing director told Marketing Week the change is to aid “joined up thinking”.
“We have restructured the way we take things to market, the way we activate our good ideas to make sure it looks like we were all in the same room having the idea simultaneously....