The answer to that question could be found in a new study from RetailNext, which reveals that consumer and retailer perceptions are not aligned, which don’t provide memorable customer experiences.
What’s more, the study says that many retail stores lack the essential technology to measure and apply shopper data across all channels.
Forrester Consulting completed the January 2016 commissioned study on behalf of RetailNext, and conducted in-depth surveys with 500 consumers and 150 retail decision-makers in the....