B2B marketers are using video but have mixed feelings on the ease of customer engagement, according to a survey from PR firm Waggener Edstrom.
The survey revealed 82 per cent of marketers are using video with the majority (61 per cent) creating corporate videos. Around half of the respondents use it to extend their marketing campaigns (49 per cent) and for internal communications (43 per cent).
While a high percentage of marketers are using social media – LinkedIn, Twitter and YouTube were used by 75, 71 and 61 per cent of....