As one of the UK’s most advanced motoring organisations, RAC takes its mission to make driving simpler, safer, and cheaper very seriously. Known as the “voice of Britain's motorists,” RAC provides an optimal customer experience for more than 8 million drivers. Through a host of sophisticated technological systems, it currently offers roadside assistance, general insurance, traffic information, and more.
By commanding a fleet of 1,500 patrols, the RAC assisted over 2.3 million vehicle breakdowns in just 2014 alone. And going forward, it plans to continue offering an even higher level of motoring solutions by integrating an array of new customer engagement technologies from Qubit.
RAC has chosen Qubit, an industry leading omni-channel and digital solutions provider, to power a new data-driven customer experience initiative, which will test, uncover, and leverage new customer insights. The goal is to help RAC gain a deeper understanding of customers so it can design and upsell more specific services to better meet their needs.
“We are looking to drive added value to our customers through a market leading range of ancillary services,” said Jason Bennett, RAC Digital Marketing Manager. “By utilizing Qubit, we are able to better understand the needs of each customer before delivering the right offer at the right time. We pride ourselves at the RAC in our commitment to understanding how best to meet our customers’ needs and providing an unprecedented level of digital customer experience.”
RAC seems to have found the perfect partner in this endeavor, as Qubit has displayed a sound understanding of the motoring organisation’s ultimate objectives.
“The RAC is looking to increase revenue per head through a better understanding of what it should offer to each customer, and when to do so,” said Graham Cooke, founder and CEO of Qubit. “As with so much of what we do, this is all about making sure you have the best understanding of your customers and their needs. At Qubit, we know how to scale a company’s technology stack without breaking the bank in terms of costs, knowledge and manpower. More and more businesses are realizing that the key to maintaining brand loyalty is to provide the most sophisticated online experience possible for shoppers, making them feel as if they are receiving the personal attention they would receive elsewhere.”