Gayle Bock, Director of Loyalty Marketing, T-Mobile, will be one of the featured speakers during a session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.
Bock participated in an intriguing Q&A with Loyalty360 to discuss T-Mobile’s rebranding and JUMP program that targets behavioral and emotional loyalty.
Q: Can you talk a bit about T-Mobile’s “Uncarrier&rdquo....