Marcus Theatres launched the Magical Movies Rewards loyalty program on March 30, attracting 215,000 members in its first month. The Magical Movies Rewards program offers $5 in rewards for every $100 spent, along with perks such as no fees on online and mobile ticket purchases, free refills on fountain drinks, and free popcorn on Tuesdays. The program is free to join online or through Marcus mobile app.
Marcus Theatres, the fifth-largest theater chain in the U.S., owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa....