Recognizing the strategic advantages afforded by possessing an award-winning loyalty program and CRM platform, Nomura Research Institute, Ltd., (NRI) has just announced that it will purchase Brierley+Partners. After the transaction is completed, NRI expects the acquisition will further strengthen its position as a leading global IT solutions and consulting services provider for financial organizations, insurance firms, retailers, and distributors everywhere.
As more top industry brands and leading marketing professionals come to understand the importance of building the deep relationships that drive lifetime customer loyalty, the services such as those provided by Brierley+Partners are becoming increasingly valuable. And NRI has demonstrated its excitement over the enhanced CRM and customer loyalty services that Brierley+Partners’ pioneering expertise will bring to a host of current and future clients.
“Acquiring Brierley+Partners will allow NRI to expand even more aggressively in the US while enabling Brierley+Partners to grow by leveraging NRI’s extensive global presence and marketing channels,” explained NRI Senior Managing Director Ayumu Ueno. “Working together will optimize both companies’ potentials by utilizing our mutual strengths to deliver the best result.”
Brierley+Partners is based in in Plano, Texas and has become widely known for designing successful loyalty programs for many global brands. Slated as “the best of everything in the world of loyalty and CRM,” it has made customer relationships more profitable for Hertz, Express, GameStop, Hard Rock, 7-Eleven, and more.
Brierley+Partners was also responsible for the innovation of Brierley LoyaltyWare®, a quick, comprehensive, multi-functional, and highly scalable platform that businesses can tailor to their specifics needs. For over 25 years, Brierley+Partners has set the gold standard for CRM and loyalty program management, and it is now excited to join with NRI.
“We are delighted to announce this transaction,” stated Jim Sturm, President and CEO at Brierley+Partners. “NRI’s passion for customer engagement is a perfect strategic fit for Brierley+Partners’ leadership in the Loyalty and CRM industry. NRI’s global presence and financial strength will advance our offerings to our clients around the world and aggressively expand our innovative technologies. We are very excited about the great opportunities this will create for our customers and employees across the globe.”