Personalized abandoned cart emails drive significantly higher revenue than promotional mailings, according to a new report from Experian Marketing Services.
Experian’s Q1 2014 Email Benchmark Report highlights email remarketing best practices and encourages marketers to deliver emails in a three-part series to achieve 50% higher transaction rates.
The report shows that personalized abandoned cart emails reflect 25% higher transaction rates than abandoned cart emails that just linked back to the brand’s website. What’s....