The Christmas holiday season — also known as crunch time for retailers — may have already arrived.
Wal-Mart Stores just put out more than 100 toys at $10 each, specially priced for holiday shopping.
Others are starting to roll out promotions, marketing campaigns and strategies to lure customers.
Along with the toy markdowns, retail chains are doing everything from offering Christmas shopping savings cards to opening temporary stores during the holiday season.
They’ll be reaching out to some budget-minded shoppers.
“Consumers right now are very cautious — even people who haven’t been affected by the downturn,” said Lewis Paine, vice president, retail & consumer sector, at GfK, a global market research firm based in New York City.
Consumers have decided to be much smarter and more efficient about their shopping and are educating themselves more before making purchases, he said. And they are more willing to shop multiple outlets to find the best values.
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